Frames
Retail Bay
Retail Bay is built for illuminated branding inside store bays and shopping centre trading spaces across South Africa. It focuses on fabric lightboxes and hanging frames that present neatly to passing shoppers and can be re-skinned when promotions change.
How Retail Bay works in-store each week
Retail Bay is built for branded lightbox displays inside store bays and shopping centre trading spaces. It suits fabric lightboxes that need to look clean on the shop floor and stay simple to re-skin for new campaigns.
Begin with the bay width, visible height, access times, and the nearest power feed. Aluminium profile depth, SEG fabric tension, mall rules, and backup power arrangements can all change the frame layout. In Johannesburg, Durban, Cape Town, and regional centres, the best starting point is usually a measured sketch of the bay.
A photo from the trading space helps show ceiling conditions, columns, bulkheads, and sightlines from the walkway. Keep a simple record of frame size, print orientation, and cable position with the store file or PO. That reference makes campaign change-outs easier when new fabric graphics arrive.
Built for active retail bays
Retail Bay is specified around the actual space where the lightbox will trade, not a generic frame list. The useful outcome is a defined size, mounting method, and graphic format that suits the store bay, the centre rules, and the campaign artwork.
Check the suspension points, power location, profile lengths, and printed fabric before dispatch to site. Lightbox quotes are built from the wall size, the frame depth and whether the unit is single or double sided.
- Sized to the working bay opening
- Ceiling and power checked from photos
- Fabric graphic swaps kept straightforward
Retail conditions that affect layout
Centre access hours, loading bays, and existing shopfitting often shape a Retail Bay installation. Some sites have previous wiring, old suspension points, or bulkheads that limit frame position. When there is an existing lightbox or hanging frame, note that early so the new display can be matched or replaced correctly.
Coastal air can increase cleaning on aluminium frames, diffusers, and printed fabric. Inland dust shows quickly on illuminated surfaces near entrances and busy passages. During power interruptions, final light checks may need to happen when normal supply is restored at the store.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Retail Bay brief details
Send bay dimensions, centre name, store location, trading hours, and any restrictions on drilling or suspension. Include photos taken from the shopper walkway and from inside the bay so the display depth and visibility can be judged.
Record the hanging method, frame orientation, and power entry while the site visit is still fresh. Keep that note with the artwork approval and product specification so future fabric reprints and re-installs follow the same setup.
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